Quick Answer
Use AVIF for web images when the smallest possible file size matters most and browser support covers your audience. Use PNG for images you need to edit repeatedly, for print work, or when the image must stay exactly lossless.
PNG vs AVIF Comparison
| Feature | PNG | AVIF |
|---|---|---|
| Compression | Lossless only | Lossy and lossless |
| Transparency | Yes (alpha channel) | Yes (alpha channel) |
| Typical file size | Large | 40-60% smaller than PNG |
| Encoding speed | Fast | Slow (10-50x longer than PNG) |
| Browser support | Universal | Chrome, Firefox, Edge, Safari 16.4+ |
| Best for | Editing, print, legacy compat | Web pages, performance-critical apps |
| Color depth | Up to 48-bit RGB + 16-bit alpha | Up to 12-bit with HDR support |
| Animation | APNG (limited) | Yes (native, excellent quality) |
When to Use PNG
- Image editing pipelines, since lossless saves keep the exact pixel data
- Print and prepress, where professional software supports it everywhere
- Archival storage, because PNG is a predictable, proven format with long-term support
- Maximum compatibility, as it works everywhere without fallbacks
- Simple graphics such as icons and logos, where PNG's compression is efficient enough
When to Use AVIF
- Websites tuned for performance, where the smallest files mean the fastest page loads
- HDR images, since AVIF supports high dynamic range content
- Animated content, with better animation quality at small file sizes
- Users with limited bandwidth, such as mobile users and emerging markets
- Progressive web apps that need strong compression
Key Differences Explained
Compression is where AVIF stands out. Built on the AV1 video codec, it produces files 40-60% smaller than PNG at comparable visual quality. The cost is much slower encoding: what takes PNG milliseconds can take AVIF seconds. For web images that are encoded once and served millions of times, the trade-off is worth it.
AVIF also supports HDR. It can store high dynamic range images with wide color gamuts (BT.2020), which PNG cannot, so photographers who want to show HDR work on the web choose AVIF.
Browser support is the main thing to check. PNG works everywhere. AVIF is supported in Chrome 85+, Firefox 93+, Edge 85+, and Safari 16.4+, so if some of your visitors use older browsers, serve a fallback format alongside AVIF.
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Convert between PNG and AVIF in your browser, with no software to install and no uploads to a server.