Add up to 30 photos (up to 50 MB each) to see the metadata they carry, such as camera, lens, date, GPS location, author and software, then download clean copies. JPG, PNG and WebP files are cleaned losslessly: the metadata blocks are cut out and the image data is left untouched. AVIF and HEIC files are re-encoded (HEIC becomes JPG) at a quality you set. Each result is checked again to confirm no GPS data remains, and nothing leaves your browser.
How to remove image metadata (EXIF, IPTC, XMP)
- Add your images by dragging them in or clicking to browse.
- Review what the tool found in each file: camera details, date, GPS coordinates, copyright and description fields, and software.
- Download the cleaned images, one by one or as a ZIP.
For JPG, PNG and WebP there is nothing to set, because the pixels are not touched. For AVIF and HEIC, choose a quality between 50 and 100 (90 by default) for the re-encoded copy.
Why removing metadata matters
Photos from phones and cameras often record the camera model, the date and time, and the GPS position where they were taken. Sharing that file can reveal your home or routine. Removing metadata also drops a few kilobytes that don't affect how the image displays, and it keeps editing software names and stray tags out of published files.
What kinds of metadata exist?
EXIF (Exchangeable Image File format) holds camera make and model, lens, exposure, orientation and GPS. IPTC holds captions, keywords and creator information, common in newsroom and agency workflows. XMP is Adobe's extensible format for extra tags and sometimes editing history.
What gets removed, format by format
From JPG files the cleaner removes EXIF, XMP, IPTC and Photoshop data, comments, extra embedded images (MPF) and other application segments. It keeps the color profile (ICC) so colors look the same, and if the photo relies on the EXIF orientation tag to display upright, it writes back a minimal EXIF block containing only that tag.
From PNG files it removes text chunks (tEXt, zTXt, iTXt), EXIF (eXIf), the modification time (tIME) and signatures (dSIG), and keeps the color profile. From WebP files it removes the EXIF and XMP chunks, and keeps the color profile and any animation.
AVIF files are re-encoded as AVIF, and HEIC files become JPG, because their metadata can't be cut out safely without rewriting the file.
Supported formats and limits
JPG, PNG and WebP are cleaned losslessly. AVIF and HEIC are re-encoded without metadata, and other formats such as BMP or GIF are re-encoded as JPG. Each batch takes up to 30 files of up to 50 MB each, and all processing runs in your browser.
Best practices for clean, lightweight images
Use WebP or AVIF where you can for smaller files, and resize images to the largest size you actually display. Set width and height attributes to avoid layout shift, use <picture> or srcset for large hero images, and write descriptive alt text.
Removing GPS location and sensitive EXIF
GPS tags (GPSLatitude, GPSLongitude) can show exactly where a photo was taken. The cleaner removes the whole EXIF block, so GPS goes with it, and then reads the cleaned file again to make sure no GPS data is left. This helps when you share photos publicly or need to limit personal data under rules such as GDPR and CCPA.
Should I ever keep metadata?
Stock agencies, archives and photographers may want to keep caption, keyword and copyright fields (IPTC), and this tool removes those too. For public sharing, removing everything is the safer default.
FAQ: Image metadata cleaner
Does this tool upload my images?
No. Reading and removing metadata both happen in your browser.
What metadata do you remove?
EXIF (including GPS), IPTC, XMP, comments and other non-image blocks. For JPG, PNG and WebP the image data stays exactly as it was. Color profiles are kept so colors don't shift.
Will quality change?
Not for JPG, PNG and WebP, which are cleaned without re-encoding, so every pixel stays the same. AVIF and HEIC files are re-encoded at the quality you choose (90 by default).
Will this help SEO?
A little. Removing metadata saves some bytes, which slightly helps load time, but resizing and compressing images saves far more. The main benefit is privacy.
Can I remove EXIF GPS specifically?
The tool removes the entire EXIF block rather than single tags, so GPS is removed along with the rest. Each cleaned file is checked to confirm no GPS data remains.